20-23 January 2025

Connecting the LatAm, domestic US, and international content business in style

Hilton Miami Downtown

FAST Across the Americas: How Latin Brands Are Migrating to Free Ad-Supported Streaming TV

This session discusses the growth of Free Ad-Supported Streaming Television, or FAST, models in Latin America and with U.S. Latino populations, and how advertisers and brands are collaborating on models for existing and new streaming audiences. The OTT landscape across the Americas has, until recently, consisted mainly of operator-driven curation of video channels. Now, the FAST revolution has taken hold, and channels are being launched to support existing OTT brands, including SVOD services, to create upsell momentum and brand recognition amongst Spanish, Portuguese and English audiences alike.

An all-star panel of producers and distributors discuss the benefits of FAST for the growing LATAM region.

Moderator: Chris Pfaff, CEO, Chris Pfaff TechMedia LLC
English translated into Spanish

Session recording

This content is visible to Content America delegates only. Please log in to access this content.

en_GBEnglish (UK)