23-25 January 2024

Connecting the LatAm, domestic US, and international content business in style

Hilton Miami Downtown

Alejandro Rojas
VP of applied analytics
Parrot Analytics

Based in New York, Alejandro is the Vice President of Applied Analytics at Parrot Analytics where he covers industry dynamics, platforms, TV shows, movies and talent to help leading entertainment companies decide where to invest, how to value content libraries, and determine the value of new productions based on Parrot’s proprietary consumer demand and supply measurement systems. Rojas is also a former McKinsey consultant who went on to become an executive producer on multiple TV series in his native Venezuela. He earned his master’s degree in information and data science from the University of California, Berkeley; his MBA in finance and technology from MIT Sloan School of Management; and his BSE in civil engineering and economics from Duke University and is a current member of the international academy of television arts and sciences.

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