Updike is a television and film executive with over two decades of experience in the entertainment industry, and with a focus in kids and family content. As vice president of development for kids & family on Peacock, and as part of the NBC Content group, Updike works to create and develop new animated, scripted and unscripted projects. These include pilots, animation tests and original concepts, as well as legacy IP and new media IP based content. Updike’s creativity and deep understanding of content are invaluable in continuously re-envisioning the way kids & family consume content. 

Updike’s passion for storytelling extends beyond his role as an executive. He is a strong advocate for diversity and inclusion in the industry, championing projects that reflect a wide range of voices and experiences. As a forward-thinking executive, Updike has successfully navigated the ever evolving landscape of the entertainment industry, adapting to the digital era and the rise of streaming platforms. His ability to embrace change while staying true to the core principles of captivating storytelling has solidified his reputation as a respected figure in the industry.