Cesar is head of general entertainment content for Latin America and US Hispanic at Warner Bros. Discovery. From this role, he leads all the content and production teams across the extensive general entertainment brands´ portfolio in the region, including the development, production, acquisition and programming areas of the streaming platforms HBO Max and discovery+ (in Brazil) and leading Pay TV channels such as HBO, TNT, Space, Warner Channel, Cinemax, Discovery, Home & Health, ID and TLC, among others.  He started his professional career in the pay TV industry 30 years ago, leading brands that left a mark in the Latin American audience such as Uniseries, Retro, I.Sat, Space and later TNT, TNT Series, Warner Channel. In 2021 he took over as Programming and Content Strategy Leader for HBO Max, and later, he added the responsibility of HBO’s premium channels and discovery+.