23-25 January 2024

Connecting the LatAm, domestic US, and international content business in style

Hilton Miami Downtown

Pablo Zuccarino
Senior vice president & general manager, Kids Latin America
WarnerBros Discovery

Zuccarino is senior vice president and general manager for Kids & Family at Warner Bros Discovery, Latin America. He leads all aspects of WBD’s kids’ brands in the region, including Cartoon Network, Discovery Kids, Cartoonito and Tooncast. Zuccarino also oversees content production, programming, digital strategy, marketing, business and operations, reporting to Fernando Medin, President of Warner Bros Discovery, Latin America. Known for his passion and deep knowledge of the children’s media landscape, Zuccarino has established his imprint on Warner Bros Discovery continually expanding the brands beyond linear, implementing a well-thought multiplatform strategy, developing new products, and generating new business opportunities. Leaning into his cross-functional team of agile, multicultural experts, Zuccarino also directed the kids’ brands into the streaming world, creating the kid’s hub within WBD’s HBO Max platform, which today brings together top franchises and shows and a broad portfolio of local content. All this while retaining the #1 position on PayTV in Latin America among Kids 4-11 and the general audience for eighth year in a row. Currently based in Atlanta, U.S.A., Zuccarino began his career at Cartoon Network in 2004 and held positions in content and digital media, quickly moving through the ranks to become vice president and channel manager for Cartoon Network, Boomerang and Tooncast Latin America, before assuming his current role. Zuccarino has extensive experience in digital marketing and advertising, project management and game development. He holds a bachelor’s degree in advertising from the University of Palermo and a graduate degree in Project Management from the University of Belgrano, Argentina.

en_GBEnglish (UK)