Leading analysts discuss the current trends affecting the LatAm and Hispanic content business and outline the key drivers for change in 2024. This panel features a set of presentations from the leading players which put the LatAm market in perspective and provides a road map for development in the year ahead.

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Globoplay’s content team reveals what the Brazilian giant Globo’s streaming platform is looking for and details its international coproduction strategy.

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Leading LatAm, US Hispanic and Spanish creatives and content business executives dissect the impact of the last 12 months and the latest challenges and opportunities facing an industry that seeks and needs to compete on a global scale.

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In a context of growing demand for entertainment formats, leading LatAm and Spanish unscripted producers and channel executives debate the state of the current market for creating new formats or adapting proven IPs. Where is the biggest opportunity?

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In this fireside chat session, we find out more about the fast-growing international appetite for Turkish dramas and delve into the success of the hit series One Love. Izzet Pinto, CEO, Global Agency discusses the keys to successfully exporting Turkish drama globally, whilst lead actor Barış Kılıç takes us behind the scenes of One Love to learn more about what has made this one of the world’s most talked about shows and why it is resonating well with younger audiences.

One Love – A search for harmony amid a clash of cultures.

One Love tells the captivating story of the idealistic Doga falling hopelessly in love at university with the charming Fatih, a man from a devout family whose values clash with those of her mother, creating a moving drama as they seek to overcome their differences. Doga’s life plans are turned upside down and her mother is shaken to the core when she refuses to have an abortion and instead marries him. With her devastated mother convinced that religion will doom their marriage, Doga and Fatih face a battle for their love to triumph over this culture clash. Her mother too faces a struggle that triggers major changes in her attitudes, enriching a complex love story that brings together two families who are worlds apart but share the same deep truths.

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Some of the most recognised and innovative producers in the international market discuss what type of projects they are looking to coproduce with Ibero-America, what opportunities exist for Spanish language content, and how they are evolving new ideas and business models to create the next wave of global drama coproductions.

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The Content Americas Copro Pitch showcases some of the most exciting development scripted series and documentaries from the professional community across Latin America, Spain and Portugal, looking for partners to take them to the next level. From more than 80 submissions, 8 projects have been selected to pitch live at Content Americas on Tuesday 23 January at 3.30pm.

The winning project, selected by an esteemed panel of judges, will be announced at 5pm on 25 January at the Content Americas Closing Party. They will receive a US$20,000 worth of marketing across C21Media’s digital, print and event products to support development and pre-sales promotion of the show.

Hosted by: Tim Crescenti, Owner, Small World IFT

To see the finalists, CLICK HERE.

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JUDGES:

The world turns its eyes to SPAIN’s content.

Spain has become a significant production hub for streamers in Europe. In 2022, most fiction titles (34) commissioned by global streamers in Europe were produced in Spain. Spain is repeatedly breaking records on platforms and already accounts for 8 of the 20 entries in Netflix’s Top 10s of its most-watched non-English films and TV seasons ever, way more than any other country in the world.

Join some of the top leading companies from Spain and discover an exciting array of new titles ready to captivate American audiences.

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In their first appearance since announcing their new partnership to aggregate Lat Am and Spanish content and market it internationally, Chris Albrecht and Jorge Granier share their ambition and discuss the type of programming they are looking for in this deep dive interview.

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GECA and Scenic Rights join forces to develop a market study focused on the field of adaptations of Hispanic literary works into Films&TV Series. Literary works have been established as one of the most valuable creative sources for the production of audiovisual works. Given the unstoppable evolution of the Spanish-speaking market and the growing commitment to this type of properties, the development of a space that serves as support and reference for all members of our industry becomes essential.

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Sony Music’s premium content division seeks to tell stories related to its musicians through documentaries, animation, films or audiovisual projects promoted by its artists together with international partners. In this session, the company details its search for alliances and how it can collaborate with other production companies and screens.

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Coproduction between Spain and Latin America has proven to be more difficult than it seems. Executives and producers who have managed to coproduce drama projects between both markets share what worked, what didn’t, and explore what coproducing means today and where to find opportunities in the current downturn landscape.

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Leading players from the global kids content business discuss next generation kids programming and their requirements for future development.

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In this panel session, executives from the main channels and platforms aimed at the US Hispanic market share details of the content they are creating, producing and acquiring to effectively reach one of the most relevant and diverse audiences in the world.

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The Content Americas Hispanic Programming Pitch showcases some of the most exciting new kids’ content programming brands from the LatAm and Hispanic business looking for international coproduction deals to take their projects global. From more than 50 submissions, seven projects have been selected to pitch live at Content Americas on Wednesday 24 January at 3.30pm.

The winning project, selected by an esteemed panel of judges, will be announced at 5pm on 25 January at the Content Americas Closing Party. They will receive a US$20,000 worth of marketing across C21Media’s digital, print and event products to support development and pre-sales promotion of the show.

Hosted by: Ruth Palmer, Event programming director, C21Media

To see the finalists, CLICK HERE.

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JUDGES:

The CEO of the largest Spanish language platform in the world and the executive president of one of the main production and distribution groups in Latin America discuss the current industry, the opportunities that 2024 will bring and how alliances are key to the success of Spanish language content going forward.

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Senior executives from the leading content companies in Turkey discuss the latest trends in Turkish programming. We hear more about what’s hot coming out of Turkey right now, new creative and business models and the opportunities for new partnerships and coproductions with the LatAm business.

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Against the background of an ever-expanding FAST sector, we take a deep dive into the content acquisition and originals strategies for some of the key players in the business.

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In this keynote session Fernando Medin, president and MD, Warner Bros. Discovery (WBD) Latin America and US Hispanic, will discuss his business strategy and plans for the region in 2024. Mariano Cesar, chief content officer Latin America, and Pablo Zuccarino, chief content officer & general manager, Kids Latin America will come together to discuss WBD’s approach to content creation and programming strategy. From unscripted to scripted and kids commissions, to acquisitions and linear to streaming, find out how WBD is pioneering original programming across Latin America.

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Leading players in the sector discuss the threats and opportunities of AI while demonstrating real-life applications. More speakers to be announced.

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