20-23 January 2025

Connecting the LatAm, domestic US, and international content business in style

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Rubicon’s Albrecht and Granier to keynote at Content Americas to outline partnership plans to take Hispanic programming global

Two of the industry’s most prolific execs, Jorge Granier and Chris Albrecht, the veteran partnership behind the new Hispanic-focused company Rubicon, whose stated goal is to aggregate IP from Latin America and Spain and bring it to the global marketplace, are set to keynote at Content Americas.

For more information on Content Americas, including EARLYBIRD discounted registration, please CLICK HERE.

The news comes hot on the heels of the announcement last week of the company’s development partnership with Mexico- and US-based prodco BTF Media.

This is the second strategic partnership for LA-based Rubicon Global after it inked a multi-project deal with LA- and Madrid-based Secuoya Studios, which is providing the company with development funding and deficit financing for select series and films.

The keynote interview session will take a deep dive into how Rubicon Global plans to produce ‘story-driven content’ for Latin American audiences, and consider which territories and companies are next for the fast-growing business.

“We are delighted to host Chris and Jorge in Miami”, said C21’s editor-in-chief & managing director David Jenkinson. “It underlines the significance of Content Americas’ profile in the market and our commitment to help the Lat Am business connect with the global market.”

Jorge Granier
Rubicon Global Media
Granier is a renowned media and entertainment entrepreneur with vast experience in creating, producing, selling and distributing content for traditional and digital platforms.
As an executive producer, he successfully brought the hit show Jane the Virgin to the US, where he also produced it, earning him awards including Golden Globes.
Granier was the founder and CEO of Pongalo (acquired by ViX, now TelevisaUnivision), a digital ecosystem of media properties, including the Pongalo OTT platform and Pongalo Networks’ YouTube channels. Under his leadership, Pongalo became the largest collection of Latino-focused digital rights globally.
Granier founded and launched Spanish-language dubbing company Sonoclips (acquired by Vme Media). Before that, he served as head of digital and director of new business development at RCTV International, where he launched the company’s digital content app and set up production projects at ABC, Fox, CBS and Warner Bros.

Chris Albrecht
Rubicon Global Media
Albrecht is an industry leader in the modern-day business of pay television and global entertainment and the co-founder of Rubicon Global Media.
Prior to Rubicon, Albrecht was MD of Legendary Television, where he oversaw the studio that specialises in financing, developing and producing quality genre- and character-driven projects and local-language series for multiple platforms.
Before Legendary, Albrecht served as president and CEO of Starz, where he successfully reinvented the premium television network. Under his leadership, Starz was transformed into an original programming powerhouse with dynamic global businesses anchored by brand-defining original programming franchises.
Albrecht introduced a state-of-the-art, direct-to-consumer Starz app and aggressive OTT partnerships that leveraged the company’s original series and propelled growth in domestic subscribers. In addition, he led Starz through its spin-off from then-parent company Liberty Media into an independent public company, and shepherded the company’s sale to Lionsgate.
Prior to Starz, Albrecht was the president of IMG Global Media, heading the company’s diverse businesses.
Albrecht is well known for his role as chairman and CEO of HBO, and president of HBO Original Programming. His tenure at HBO was noted for changing the television landscape by creating some of the most critically acclaimed series in history, including Sex & the City and The Sopranos. Additionally, as president of HBO independent productions, Albrecht guided the development and production of comedy series for distribution.

Everyone’s coming to Content Americas: Hundreds of buyers, commissioners, financiers, and channels have already signed up, with a sell-out event expected in January

The most influential buyers from the Lat Am market are now confirmed for Content Americas 2024, with more international players joining the line-up for the three-day event every week.

With major exhibitors backing the event, and the Rose d’Or Latinos, North American Hitmakers, Turkish Programming Spotlight and CV100 Reception on the agenda, 2024 is shaping up to be a bounty year.

You can see the named registered delegates by CLICKING HERE.

Add your name to the list and be part of the Content Americas story by CLICKING HERE.

Majors back Content Americas as raft of exhibitors confirm for 2024 event

The world’s leading distributors have also confirmed their participation in Content Americas 2024, with programme suppliers, from major studios to progressive independents, out in force at the 2024 event. Exhibition space and suites are selling out fast.

Content Americas Copro Pitch 2024 opens for entries

The Content Americas Copro Pitch 2024 is open for entries, offering a US$20,000 marketing prize for the winner, with shortlisted projects showcased live to the international community at Content Americas.

The pitch is open for scripted series and documentaries from the Lat Am and Hispanic programming business looking for international coproduction deals to take their projects global.

You can find out more and enter your project online by CLICKING HERE.

North American programming community in focus at Content Americas 2024

Content Americas 2024 will host the inaugural North American Hitmakers HOT100, an initiative designed to bring key US and Canadian programmers into the Miami mix in January. A raft of sessions designed to examine how these key executives are programming the future will be part of the conference agenda.

Inaugural Rose d’Or Latinos awards take place alongside Content Americas celebrating the best television from across the Hispanic world.

Content America 2024 will also host the inaugural Rose d’Or Latinos, a celebration of the best programming from across the Spanish and Portuguese-speaking world, and an extension of the heritage Rose d’Or awards brand. Entries will open in the summer.

For more information – and to enter your shows – CLICK HERE.

Turkish Programming Spotlight at Content Americas builds international business

Content Americas will also host a Turkish Programming Spotlight, celebrating the best programming and partnerships from the region. There will be a series of cocktail parties and dinners that celebrate Turkish programming during the event, with all key programme suppliers exhibiting at Content Americas 2024.

The 100 leading players in the Hispanic market celebrated with the CV100 Reception at Content Americas 2024

The first CV100 Reception will take place during Content Americas, brining together 100 executives changing the face of Hispanic television at a reception during the event. This initiative has been running on Cveintiuno for a year and will conclude at Content Americas 2024.

Content Americas scored an 8.5/10 from the 1,600 delegates who attended the event in 2023, making it one of the highest-rated markets and conferences in the entertainment business.

In 2024 it is back, bigger and better than ever, supported by C21Media, the most progressive player in the event and information sector, and its associated publishing brands and services.

For more information on Content Americas, including EARLYBIRD discounted registration, please CLICK HERE.


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