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Alejandro Rojas
Understanding and measuring the value of your content
Alejandro Rojas presents Parrot Analytics’ new Content Valuation measurement system, which helps understand how demand for a title translates to monetization for content suppliers and buyers and determines the valuation of any title for any platform or distribution avenue, providing further monetization opportunities.
Moderator: Gonzalo Larrea, co-editor of Cveintiuno, C21Media
Spanish translated into English
Session recording
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