20-23 January 2025

Connecting the LatAm, domestic US, and international content business in style

Hilton Miami Downtown

Alejandro Rojas

Understanding and measuring the value of your content

Alejandro Rojas presents Parrot Analytics’ new Content Valuation measurement system, which helps understand how demand for a title translates to monetization for content suppliers and buyers and determines the valuation of any title for any platform or distribution avenue, providing further monetization opportunities.

Moderator: Gonzalo Larrea, co-editor of Cveintiuno, C21Media
Spanish translated into English

Session recording

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