Aline Jabbour is an executive with over 20 years of experience dedicated to the service industry with a solid background in Telcos products and services launches and content acquisition and production, distribution and promotion. She started her career at Claro, where she worked for 11 years and had several roles in the product area, including the Claro brand creation and go-to-market. Jabbour entered the entertainment segment in 2009, when she started at SKY Brasilas as product manager. In this role, she was responsible for developing products such as SKY Livre and SKY Pré-Pago including their go-to-market and overall communication strategies. In June 2018, she joined the content acquisition area where she remained until 2020, being responsible for content negotiations, handling all programming contracts for the company.

She joined Samsung Electronics in 2020, assuming the challenge of building and launching Samsung’s free streaming platform, Samsung TV Plus, for the Latin America region as business Development director. In this role, Aline leads the content strategy including all channels negotiations and the overall consumer experience with the platform.