21-23 January 2025

Connecting the LatAm, domestic US, and international content business in style

Hilton Miami Downtown

Monica Trujillo-Jamison
Partner insights director
Parrot Analytics

Trujillo-Jamison is a partner insights director at Parrot Analytics, the industry leader in global audience demand measurement. With more than a decade of market research experience in content and entertainment strategy, business intelligence, and consumer and market insights, she is a trusted advisor for leading streaming and entertainment companies in North America. She conceives and executes analytic strategies, leverages data-driven insights to fuel growth-maximizing decisions, and helps answer some of the industry’s most pressing questions.

Prior to joining Parrot, Trujillo-Jamison created and led the multicultural group at Screen Engine/ASI, a leading market research and data analytics firm in the entertainment industry. There, she provided research solutions to clients seeking to create culturally sensitive content for domestic and international audiences, such as Univision, Telemundo, Amazon Studios, and Netflix. She holds a bachelor’s degree from the University of Pennsylvania in Sociology, and a master’s degree in Sociology from Princeton University.

 

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