21-23 January 2025

Connecting the LatAm, domestic US, and international content business in style

Hilton Miami Downtown

Patricio Hernandez
Managing director
Latina
Hernandez is a senior executive with more than 30 years of experience in creating and directing media in Latin America. Founding CEO of Megamedia, the leading communications holding company in Chile and current CEO of Latina TV in Peru. Founding director of CNN Chile and specialist in managing digital transformation and media business models. In 2014 he was the first television executive to program a Turkish drama in Latin America.
A journalist by profession, he has climbed all the positions within a medium. From researcher and news reporter to executive producer of entertainment, fiction and information programs. He has been production, programming and news manager of the main television channels in Chile.
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