Richard joined Little Dot Studios in 2020 to develop its FAST and OTT strategy, leading the launch of its first FAST channels. Prior to that, he worked for broadcaster C4, was commercial director at BT, and worked with OTT startups Magine TV, Hopster and Eleven Sports.
Since joining Little Dot, his team has launched 8 FAST channels on 14 platforms globally. This is complemented by the distribution of thousands of hours of AVOD content to OTT platforms. Adding FAST and AVOD to OTT platforms has meant that Little Dot is uniquely placed to drive viewing and monetisation across different formats and platforms and leverage insights to refine content strategies. Little Dots’ own app, Veely, houses all its FAST/AVOD channels, creating a direct to consumer route and enables distribution of the app to TV platforms.
As an early entrant into FAST, Little Dot prioritised North America, UK, Europe, Australasia, Asia and is actively reviewing Spanish-language territories. To successfully grow in these markets, Little Dot built its own ad stack where 25+ partners bid for advertising inventory across its channel portfolio.