20-23 January 2025

Connecting the LatAm, domestic US, and international content business in style

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Sandra Smester
EVP programming and content development
NBC Universal Telemundo Enterprises

Sandra Smester is the executive vice president of programming and content development for NBCUniversal Telemundo Enterprises. In this role, Smester oversees the development and execution of programming strategy for the network. Smester is responsible for primetime and daytime programming, specials, content acquisitions, long and short-term programme planning and scheduling, and the company’s cable network Universo. Leveraging more than 27 years of experience in programming Spanish-language content for US Hispanic audiences, Smester leads content programming across Telemundo networks while working closely with future development and current production teams, as well as Telemundo Global Studios.

A long-time veteran of Spanish language media, Smester previously served as EVP and chief content officer at TV Azteca, where she oversaw content and distribution across the network’s linear and streaming offerings and drove the growth of the company’s share in Mexico, Latin America, Europe, and the US Hispanic market. Previously, Smester was the EVP and general manager of Azteca UNO, where she led the broadcast network through its brand transition and the unprecedented performance of TV Azteca during the 2018 FIFA World Cup. Prior to that, Smester held a series of leadership positions at Univision Communications, advancing to the role of EVP of programming and operations.

Smester is a member of the National Television Academy and the International Academy of Television Arts and Science and has been recognised with an array of industry accolades, including multiple EMMY® awards.

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