C21Media has announced the launch of the HOT100 North American Hitmakers, an initiative to profile 100 key executives defining the future of programming in the US and Canada, which will form a cornerstone strand of Content Americas 2024.

Throughout 2023, 100 of the leading North American commissioners, buyers, coproducers, agents and financiers will be profiled on C21Media, with a mission to determine the future shape of programming in the US and Canada.

The focus will be on how this group of leading content executives is navigating the challenging market and working with international partners to develop global hits.

A HOT100 North American Hitmakers strand will form a cornerstone of the Content Americas conference programme, adding a US and Canadian seam to the event mix, with a report based on the findings of the initiative published at the event.

The strand will run alongside the Hispanic Programming conference programme, which takes a deep dive into Lat Am and Spanish programming, showcasing the leading trends and issues affecting that market.

C21 editor-in-chief & managing director David Jenkinson said: “In its first year Content Americas reconnected with the Lat Am content community in style, with more than 1,600 executives attending the market. We are now adding the North American commissioning, acquisition and coproduction community to the mix to facilitate even more international business during the event.”

The HOT100 North Americas Hitmakers Report will be published at the event and will provide a benchmark on the trends, issues, threats and opportunities for US and Canadian content business in the years to come.

Key players from the HOT100 will join the conference line-up to discuss the report’s findings. A networking cocktail event will support the launch of the report.

More than 100 key commissioners and buyers from the US and Canadian market will be invited to participate in Content Americas free of charge to build partnerships with the international marketplace.

Two Content Americas sessions – Coproducing With The US, and Coproducing With Canada – will also form part of the Content Americas 2024 agenda.

Content Americas will also host the inaugural Rose d’Or Latinos Awards, celebrating the best in Hispanic programming, while the first Cveintiuno 100 Almanac will also be published at the event.

To find out more about Content Americas – and to register online with Earlybird discount – please CLICK HERE.